# PPC

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;"> PPC stands for “Pay Per Click”. It is a type of online advertising in which the advertisers pay a fixed price every time a user clicks on their advert. Platforms that use this model include Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads).</span>