# P Values

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">The “P” in the p-value stands for probability and indicates how likely it is that any observed difference in results is of random chance. For instance, if you test a new marketing strategy and obtain a p-value, it suggests the likelihood that the observed effect is due to random variation rather than the effectiveness of the strategy itself.</span>