# Terms P-T

# Page View

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;"> An instance where someone opens a page in their browser. </span>

# Paid Media

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">A marketing practice that involves a paid placement to advertise your owned assets on a third-party platform. Paid Media includes paid search, social and display ads.</span>

# Performance Max (PMax)

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">A new automated goal-based campaign that uses machine learning to serve audiences relevant ads in order to maximise campaign performance. See ‘What are Performance Max campaigns?’ for more information.</span>

# Product Detail Page

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Also known as a PDP, is a page on a website that provides information about a specific product, including its title, description, images, price, specifications, customer reviews, and more. The page helps customers make informed purchase decisions along with details on shipping, return policies, and any promotional offers. The PDP plays a crucial role in converting browsing visitors into buyers by offering all the necessary details in one place.</span>

# Product Listing Page

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Also known as a PLP, is a webpage that displays a collection of products with key details like images, titles, prices, and ratings. It allows users to browse, compare, and filter products by categories, with the goal of guiding them to specific Product Detail Pages (PDPs) for more information, ultimately leading to a purchase.</span>

# PPC

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;"> PPC stands for “Pay Per Click”. It is a type of online advertising in which the advertisers pay a fixed price every time a user clicks on their advert. Platforms that use this model include Google Ads (formerly AdWords) and Microsoft Advertising (formerly Bing Ads).</span>

# Publisher

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Publisher is the owner of an online digital space that advertisers can buy. For example these can include gaming apps, websites and video sharing sites.</span>

# P Values

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">The “P” in the p-value stands for probability and indicates how likely it is that any observed difference in results is of random chance. For instance, if you test a new marketing strategy and obtain a p-value, it suggests the likelihood that the observed effect is due to random variation rather than the effectiveness of the strategy itself.</span>

# Quality Score

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">A type of way Google rates the quality of its paid media ads. Usually determined by three factors: ad content/copy, expected click-through rate and landing page relevance and quality.</span>

# Query

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This refers to the actual keyword or phrase a searcher types into a search engine in order to find out about a particular subject or topic.</span>

# QR code

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">QR code stands for “Quick Response code” and is a scannable barcode used to encode data such as text or a URL.</span>

# Racy

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="white-space: pre-wrap;">Racy content falls between </span>[Mainstream](https://wiki.dao.ad/books/terms-l-o/page/mainstream "Mainstream")<span style="white-space: pre-wrap;"> and </span>[Adult](https://wiki.dao.ad/books/terms-a-c/page/adult "Adult")<span style="white-space: pre-wrap;"> content.</span>

It may include:

- Swimwear or lingerie galleries
- Dating websites
- Glamour photography
- Suggestive images
- Romantic or flirt-oriented content
- Mildly provocative entertainment

The content is intended for mature audiences but does not contain explicit sexual material.

##### Typical Characteristics

- Mature audience
- Suggestive but non-explicit content
- May be subject to additional moderation
- Advertiser availability may vary

# Rankings

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This refers to a general term associated with the position of a website in the search engine results.</span>

# Ranking Signals

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">The criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results. They can relate to a website’s content, technical implementation, user signals, backlink profile or any other features the search engine considers relevant.</span>

# Remarketing

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Remarketing, or retargeting, is the process of targeting users who have previously viewed your website and/or products. For example, once you have viewed a dress online, you may see adverts across the web retargeting you with an advert for that dress.</span>

# ROAS

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">ROAS stands for “Return on Ad Spend” and refers to the amount of revenue your ads receive in comparison to the cost. It is typically expressed as a ratio.</span>

# Robots.txt

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">A robots.txt file is used to tell crawlers which pages on a website they can and can’t crawl. This is indicated by “allow” and “disallow” directives.</span>

# ROI

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">ROI stands for “Return On Investment”. This is the financial results that you see after investing in a service to improve your business, such as Digital Marketing.</span>

# R-Squared

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">R-squared is a key metric used to evaluate the fit of a statistical model, such as MMM, showing how well the data points used to train the model match the predicted outcomes. R-squared ranges from 0 to 1, where 0 indicates no explanatory power and 1 indicates a perfect fit.</span>

# Schema Markup/Schema.org

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">Schema markup is a form of structured metadata that can be implemented into a website to give search engines more understanding of your website’s content. Search engines then use this information to display different types of content on their platforms. For example, you can add Schema to a recipe to show the recipe and cooking steps within search results. </span>

# Search Impression Share

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Search impression share is the number of impressions you’ve received on your adverts, divided by the estimated number of impressions you were eligible to receive.</span>

# Search Engine

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This refers to any software system that searches and identifies content on the web, related to a specific search query. Examples of search engines include Google, Bing, Yahoo and more.</span>

# Search Intent

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">This refers to the motivation that drives a user to carry out a particular search on the web. </span>

# SEM

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">SEM stands for “Search Engine Marketing” and is a hypernym for all paid advertising. </span>

# SEO

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">SEO stands for “Search Engine Optimisation”. The purpose of SEO is to increase a website’s visibility within the regular, unpaid or ‘organic’ search results.</span>

# SERPs

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">SERPs stands for “Search Engine Results Pages” and refers to the page displayed once a query has been entered on a search engine.</span>

# Site Navigation

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">The movement from one web page to another web page via internal links within the same domain.</span>

# Smart Type

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

****Smart Type****<span style="color: rgb(86, 86, 106); white-space: pre-wrap;"> is a campaign optimization feature available for Popunder campaigns that automatically adjusts traffic purchasing based on your selected optimization strategy.</span>

Smart Type helps optimize campaign performance by automatically adjusting traffic acquisition according to your campaign goals.

Instead of using a fixed bidding strategy, Smart Type continuously evaluates traffic quality and bidding opportunities to improve campaign efficiency.

DAO.AD currently supports two Smart Type strategies:

- [CPA Goal](https://wiki.dao.ad/books/terms-a-c/page/cpa-goal "CPA Goal")<span style="white-space: pre-wrap;"> – optimizes traffic acquisition to achieve your target cost per conversion.</span>
- [Smart CPM](https://wiki.dao.ad/books/terms-p-t/page/smart-cpm "Smart CPM")<span style="white-space: pre-wrap;"> – dynamically adjusts CPM bids to maximize traffic quality and campaign volume within your bidding limits.</span>

# Smart CPM

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

****Smart CPM****<span style="white-space: pre-wrap;"> is a Smart Type optimization strategy that automatically adjusts CPM bids to maximize traffic quality and campaign performance within your specified bid limit.</span>

With Smart CPM, you specify the maximum CPM you are willing to pay.

The DAO.AD optimization engine continuously analyzes auction conditions, traffic quality, and conversion potential, automatically adjusting bids to obtain the best possible traffic while staying within your configured CPM limit.

This approach helps balance traffic volume, quality, and advertising costs without requiring constant manual bid adjustments.

##### Benefits

- Automatically optimizes CPM bids.
- Balances traffic quality and volume.
- Maximizes budget efficiency.
- Eliminates manual bid optimization.

# Social Media Traffic

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This refers to the volume of people who have landed onto another website, or app when they have clicked an ad or link from a social media site. This can result from either organic or paid advertising.</span>

# SSL Certificate

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">An SSL certificate is a type of digital certificate that provides authentication for a website and enables an encrypted, secure connection.</span>

# Target Audience

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This refers to a specific group of people with shared characteristics that meet a marketer’s buying personas. They are the audience that is likely to be the most interested in a marketer’s product or service and is to purchase.</span>

# Technical SEO

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Activities that improve how your website is crawled, indexed and rendered for organic search.</span>

# Title Tag

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">This refers to an HTML element that identifies a specific page topic. Title tags are usually displayed on search engine results pages as clickable headlines for a search. They are essential for SEO, usability and social sharing. A title tag should be descriptive and feature the marketer’s main keywords with an accurate and informative description of the page content. </span>

# Traffic Type

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Traffic Type is the content classification assigned to a website or application based on its nature and target audience.</span>

<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">DAO.AD currently supports </span>[Mainstream](https://wiki.dao.ad/books/terms-l-o/page/mainstream "Mainstream")<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">, </span>[Mainstream](https://wiki.dao.ad/books/terms-l-o/page/mainstream "Mainstream")<span style="color: rgb(86, 86, 106); white-space: pre-wrap;">, and </span>[Adult](https://wiki.dao.ad/books/terms-a-c/page/adult "Adult")<span style="color: rgb(86, 86, 106); white-space: pre-wrap;"> traffic categories.</span>