# Organic Traffic

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This is the number of people who visit your website through natural search engine listings, i.e. without clicking an advertisement or a referral link. Similarly, you can also receive traffic through Organic Social – again, via users who found you on social media through unpaid means – though this is often tagged simply as “Social” through analytics platforms. Organic Traffic does not include what is called “Direct Traffic” – when a user types your URL directly into the search bar, or clicks on their saved bookmark.</span>