# Off-Page Optimisation

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">This refers to external measures away from a website which may improve its organic performance. It is mainly used to describe link-building practices through an array of methodologies, including digital PR, but can also refer to engaging with social media, consumer review sites and other platforms that can promote a business’s trust and authority.</span>