# Nofollow/rel=”nofollow”

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Nofollow is an attribute value used to suggest that search engines should not crawl and therefore shouldn’t pass link equity through any given link. One implied application of this is to prevent any association with intentional bad practice, such as purchasing links.</span>