Metadata Summary This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation. Definition In the context of digital marketing and web development, metadata refers to a page’s “hidden information” that’s typically stored in the of a document. For SEOs, metadata that’s of particular interest is the title tag and meta description as these are the components that appear in a search result. They can give users a concise overview of what they will find on a page while promoting higher rankings when optimised correctly.