# Metadata

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">In the context of digital marketing and web development, metadata refers to a page’s “hidden information” that’s typically stored in the &lt;head&gt; of a document. For SEOs, metadata that’s of particular interest is the title tag and meta description as these are the components that appear in a search result. They can give users a concise overview of what they will find on a page while promoting higher rankings when optimised correctly.</span>