# Media Buying

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Media buying is the process of purchasing advertising space across various platforms to deliver targeted messages to the right audience at the right time. Effective media buying ensures optimal exposure for a brand, driving engagement and conversions by strategically selecting the most suitable media channels based on audience behaviour, market trends, and campaign goals.</span>