# Marketing Funnel

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106);">Visualises the journey someone takes from being a prospect to becoming a paying customer. The stages in this journey are sometimes represented as AIDA (awareness, interest, desire, action). See our guide on AIDA model marketing to learn more.</span>