Mainstream

Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

Definition

Mainstream traffic includes websites and mobile applications intended for a broad audience. These sources typically contain family-friendly or general-interest content suitable for most advertisers.

Examples include:

• News websites
• Blogs
• Entertainment portals
• Technology websites
• Sports websites
• Educational resources
• Business websites
• Forums and communities

Typical Characteristics

• Suitable for all audiences
• Complies with standard advertising policies
• Does not contain explicit or adult content
• Accepted by most advertisers