# Landing Page

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">A landing page is the first page a user visits on your website. For ad campaigns, you can send users to a particular page which encourages them to convert. For SEO, you can optimise a particular landing page so it’s more visible in organic rankings.</span>