First Party Data

Summary This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation. Definition This is data collected by a business directly from its audience. This can include data about actions users take on a website, CRM data, survey responses and more. This is the most reliable data that a business holds, and it can reduce the reliance on third-party data. Used in Statistics API Campaign Management API Last Updated 2026-07-05 · Owner: wiki@dao.ad