# First Party Data

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">This is data collected by a business directly from its audience. This can include data about actions users take on a website, CRM data, survey responses and more. This is the most reliable data that a business holds, and it can reduce the reliance on third-party data.</span>