First Party Data
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
This is data collected by a business directly from its audience. This can include data about actions users take on a website, CRM data, survey responses and more. This is the most reliable data that a business holds, and it can reduce the reliance on third-party data.
Used in
Last Updated
2026-07-05 · Owner: wiki@dao.ad