# Facebook Audience Insights

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255); white-space: pre-wrap;">Refers to a Facebook tool used by marketers to target audiences, including aggregate information regarding demographics, geography, consumer purchase behaviour and more. It provides marketers with trends about their current and potential customers across Facebook. </span>

##### Used in

- [Statistics API](https://wiki.dao.ad/books/api-docs/page/statistics-api "Statistics API")
- [Campaign Management API](https://wiki.dao.ad/books/api-docs/page/campaign-management-api "Campaign Management API")

##### Last Updated

2026-07-05 · Owner: wiki@dao.ad