# Earned Media

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">The placement of an asset, be that digital or physical, that has been achieved on a third-party platform via promotional efforts. Earned placements can be secured via organic or paid means.</span>