# E-E-A-T

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">Experience, Expertise, Authoritativeness, and Trustworthiness, serve as Google’s quality criteria to assess the credibility and relevance of web pages and websites. It’s important to note here that it is not a ranking factor of Google’s search algorithm, but a component of Google’s Search Quality Rater Guidelines to assess the expertise of content.</span>

##### Used in

- [Statistics API](https://wiki.dao.ad/books/api-docs/page/statistics-api "Statistics API")
- [Campaign Management API](https://wiki.dao.ad/books/api-docs/page/campaign-management-api "Campaign Management API")

##### Last Updated

2026-07-05 · Owner: wiki@dao.ad