# Digital PR

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">Digital PR (public relations) is the act of building links through online campaigns, thought-leadership articles and expert comments. PR teams have strong relationships with journalists, who can work for authoritative websites.</span>