# Data Management Platforms

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">Also known as a DMP, collect, organise, and manage customer and third-party data to enable targeted advertising across various channels. DMPs aggregate data from multiple sources, such as websites, apps, and offline systems, to create audience segments, which are then used for more precise ad targeting.</span>

##### Used in

- [Statistics API](https://wiki.dao.ad/books/api-docs/page/statistics-api "Statistics API")
- [Campaign Management API](https://wiki.dao.ad/books/api-docs/page/campaign-management-api "Campaign Management API")

##### Last Updated

2026-07-05 · Owner: wiki@dao.ad