Customer Data Platforms

Summary This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation. Definition Also known as a CDP, centralises data from multiple sources into a unified customer database. Unlike traditional systems, CDPs collect, clean, and consolidate data in real-time, ensuring accurate, deduplicated records. This unified view enables marketers to enhance segmentation, personalisation, and analytics. Used in Statistics API Campaign Management API Last Updated 2026-07-05 · Owner: wiki@dao.ad