# Customer Data Platforms

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">Also known as a CDP, centralises data from multiple sources into a unified customer database. Unlike traditional systems, CDPs collect, clean, and consolidate data in real-time, ensuring accurate, deduplicated records. This unified view enables marketers to enhance segmentation, personalisation, and analytics.</span>

##### Used in

- [Statistics API](https://wiki.dao.ad/books/api-docs/page/statistics-api "Statistics API")
- [Campaign Management API](https://wiki.dao.ad/books/api-docs/page/campaign-management-api "Campaign Management API")

##### Last Updated

2026-07-05 · Owner: wiki@dao.ad