Customer Data Platforms
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
Also known as a CDP, centralises data from multiple sources into a unified customer database. Unlike traditional systems, CDPs collect, clean, and consolidate data in real-time, ensuring accurate, deduplicated records. This unified view enables marketers to enhance segmentation, personalisation, and analytics.
Used in
Last Updated
2026-07-05 · Owner: wiki@dao.ad