# CTR

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">CTR stands for “Click-Through Rate”. This is the number of times that users have clicked on a desired hyperlink, versus the total number of users who view the page where the link resides.</span>