# CRO

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">CRO stands for “Conversion Rate Optimisation”. This is the practice of improving the user journey on your website to increase the percentage of sessions which result in a goal or transaction, otherwise known as a “</span>[Conversion](https://wiki.dao.ad/books/terms-a-c/page/conversion "Conversion")<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">”.</span>