# Conversion

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="color: rgb(86, 86, 106); background-color: rgb(255, 255, 255);">A conversion refers to the completion of a desired action on your website by a user. It is commonly used to describe the purchase of a product, but for lead generation websites, it could be the completion of a contact form or a telephone call.</span>