Campaign

Summary This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation. Definition A sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated marketing channel such as a social media campaign, an email campaign, or a paid search campaign. In paid media, a campaign can usually consist of ad groups, each targeting different keywords, including various ads. Used in Statistics API Campaign Management API Last Updated 2026-07-05 · Owner: wiki@dao.ad