Campaign

Summary This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation. Definition A sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated marketing channel such as a social media campaign, an email campaign, or a paid search campaign. In paid media, a campaign can usually consist of ad groups, each targeting different keywords, including various ads. Used in Create a push campaign Create an in-page push campaign Create Creative Push and Inpage Push