# Campaign

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

<span style="white-space: pre-wrap;">A sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated marketing channel such as a social media campaign, an email campaign, or a paid search campaign. In paid media, a campaign can usually consist of ad groups, each targeting different keywords, including various ads. </span>

##### Used in

- [Create a push campaign](https://wiki.dao.ad/books/getting-started/page/create-a-push-campaign "Create a push campaign")
- [Create an in-page push campaign](https://wiki.dao.ad/books/getting-started/page/create-an-in-page-push-campaign "Create an in-page push campaign")
- [Create Creative Push and Inpage Push](https://wiki.dao.ad/books/creatives-moderation/page/create-creative-push-and-inpage-push "Create Creative Push and Inpage Push")