Campaign
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
A sequence or collection of marketing activities aimed at achieving a definitive goal. Campaigns are usually created for a dedicated marketing channel such as a social media campaign, an email campaign, or a paid search campaign. In paid media, a campaign can usually consist of ad groups, each targeting different keywords, including various ads.
Used in
Last Updated
2026-07-05 · Owner: wiki@dao.ad