# Bid

##### Summary

This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.

##### Definition

A term mostly used in paid search that marketers place on keywords so that their ads rank higher. It is the highest amount you are willing to pay per click.

##### Used In

- [Bid Adjustments](https://wiki.dao.ad/books/optimization-reporting/page/bid-adjustments "Bid Adjustments")