Ad extensions
Summary
This glossary contains definitions of technical and marketing terms referenced across DAO.AD documentation.
Definition
Refers to the additional information underneath a Google Ad. This can consist of sitelinks, callouts, pricing etc – just any further information about the company or the product offering. The more lengthy the ad, the more increased visibility the ad will receive on the search page, thus increasing its click-through rate.
Used in
Last Updated
2026-07-05 · Owner: wiki@dao.ad