UTM Parameters

Summary This page explains how to configure UTM parameters for Pop traffic and use them to track traffic sources in your analytics systems. Before You Begin Role: Webmaster Required information: Active DAO.AD account Popunder traffic source Analytics or tracking system, if applicable Estimated time: 2 minutes What Are UTM Parameters? UTM parameters are tags added to a URL to help identify and analyze the source and context of incoming traffic. DAO.AD allows you to add custom UTM parameters when creating an advertising code for the Popunder format. These parameters are automatically added to the destination URL when a user is redirected after opening a Pop ad. Available Parameters DAO.AD supports the following UTM parameters: Parameter Description Example utm_source Identifies the traffic source dao utm_medium Identifies the traffic type or format pop utm_campaign Identifies the campaign or project casino utm_term Additional tracking parameter news utm_content Identifies the site, ad placement, or another custom value site123 How to Configure UTM Parameters When creating a Popunder advertising code: Open the UTM parameters section. Enter the required values for the parameters you want to use. Save the advertising code. Place the generated code on your website. DAO.AD will automatically add the configured parameters to the destination URL. Example For example, you can configure: utm_source = dao, utm_medium = pop, utm_campaign = casino, utm_term = news, utm_content = site123 The resulting URL may look like: https://example.com/?utm_source=dao&utm_medium=pop&utm_campaign=casino&utm_term=news&utm_content=site123 This allows you to identify the source and additional details of the traffic in your analytics or tracking system. Using UTM Parameters for Analytics UTM parameters can be used with analytics and tracking platforms such as: Google Analytics Keitaro Binom Voluum other systems that support UTM tracking You can use these parameters to analyze traffic by source, format, campaign, site, or other custom values. Related Create a Link Source Create a Site Source Traffic Statistics Placement Rules