# Traffic Statistics

##### Summary

This page explains how to view and analyze your traffic and earnings statistics in the DAO.AD platform.

##### Before You Begin

- Role: Webmaster
- Required information:
    - Active DAO.AD account
- Estimated time: 2 minutes

##### Steps

1. Open Statistics from the main menu.
2. Select the advertising format you want to analyze:
3. - Popunder
    - Push
    - Push InPage
    - Video
    - Overall  
        Select the required traffic source and use the available filters to narrow down the results.![image.png](https://wiki.dao.ad/uploads/images/gallery/2026-08/scaled-1680-/GH2image.png)
4. Depending on the selected advertising format, you can filter statistics by parameters such as:
    - Date range
    - Traffic source
    - Operating system
    - Browser
    - Country
    - UTM Source
    - UTM Medium
    - UTM Campaign
    - UTM Term
    - UTM Content
5. <span style="white-space: pre-wrap;">Select the required grouping option, if available, and click </span>****Show****<span style="white-space: pre-wrap;"> to display the statistics.</span>
6. Review the results in the chart and table below the filters.![image.png](https://wiki.dao.ad/uploads/images/gallery/2026-08/scaled-1680-/zPiimage.png)
7. The statistics allow you to analyze traffic performance over different time periods and across different traffic sources and targeting parameters.

<p class="callout warning">****Note:****<span style="white-space: pre-wrap;"> Statistics are updated approximately every 1 minute.</span></p>

##### Troubleshooting

****Issue:**** Statistics data is not displayed.

****Solutions:**** Possible variants of solutions

- Check that your traffic source is active.
- Make sure you selected the correct advertising format.
- Try removing the filters and displaying the statistics without additional filtering.
- Check that the selected date range contains available traffic data.
- If the issue persists, contact DAO.AD Support.

##### Related

- [Create a Link Source](https://wiki.dao.ad/books/getting-started-QiA/page/create-a-link-source "Create a Link Source")
- [Create a Site Source](https://wiki.dao.ad/books/getting-started-QiA/page/create-a-site-source "Create a Site Source")
- [UTM Parameters](https://wiki.dao.ad/books/statistics-optimization/page/utm-parameters "UTM Parameters")
- [Traffic Quality](https://wiki.dao.ad/books/getting-started-QiA/page/traffic-quality "Traffic Quality")

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