Statistics & Optimization


Traffic Statistics

Summary

This page explains how to view and analyze your traffic and earnings statistics in the DAO.AD platform.

Before You Begin
Steps
  1. Open Statistics from the main menu.
  2. Select the advertising format you want to analyze:
    • Popunder
    • Push
    • Push InPage
    • Video
    • Overall
      Select the required traffic source and use the available filters to narrow down the results.image.png
  4. Depending on the selected advertising format, you can filter statistics by parameters such as:
    • Date range
    • Traffic source
    • Operating system
    • Browser
    • Country
    • UTM Source
    • UTM Medium
    • UTM Campaign
    • UTM Term
    • UTM Content
  5. Select the required grouping option, if available, and click Show to display the statistics.
  6. Review the results in the chart and table below the filters.image.png
  7. The statistics allow you to analyze traffic performance over different time periods and across different traffic sources and targeting parameters.

Note: Statistics are updated approximately every 1 minute.

Troubleshooting

Issue: Statistics data is not displayed.

Solutions: Possible variants of solutions


UTM Parameters

Summary

This page explains how to configure UTM parameters for Pop traffic and use them to track traffic sources in your analytics systems.

Before You Begin
What Are UTM Parameters?

UTM parameters are tags added to a URL to help identify and analyze the source and context of incoming traffic.

DAO.AD allows you to add custom UTM parameters when creating an advertising code for the Popunder format.

These parameters are automatically added to the destination URL when a user is redirected after opening a Pop ad.

Available Parameters

DAO.AD supports the following UTM parameters:

Parameter

Description

Example

utm_source

Identifies the traffic source

dao

utm_medium

Identifies the traffic type or format

pop

utm_campaign

Identifies the campaign or project

casino

utm_term

Additional tracking parameter

news

utm_content

Identifies the site, ad placement, or another custom value

site123

How to Configure UTM Parameters

When creating a Popunder advertising code:

  1. Open the UTM parameters section.
  2. Enter the required values for the parameters you want to use.
  3. Save the advertising code.
  4. Place the generated code on your website.

DAO.AD will automatically add the configured parameters to the destination URL.

Example

For example, you can configure:

utm_source = dao, utm_medium = pop, utm_campaign = casino, utm_term = news, utm_content = site123

The resulting URL may look like:

https://example.com/?utm_source=dao&utm_medium=pop&utm_campaign=casino&utm_term=news&utm_content=site123

This allows you to identify the source and additional details of the traffic in your analytics or tracking system.

Using UTM Parameters for Analytics

UTM parameters can be used with analytics and tracking platforms such as:

You can use these parameters to analyze traffic by source, format, campaign, site, or other custom values.


Statistics KPI for Webmasters

Summary

This page explains the main performance indicators available in DAO.AD statistics and how to use them to evaluate your website's monetization performance.

Before You Begin
Key Performance Indicators

Pay - revenue generated by your traffic through DAO.AD.

Use this metric to understand the overall monetization result for the selected period, traffic source, or advertising format.

Popunder Statistics

image.png

Clicks - number of clicks generated by users on your traffic source.

Clicks CPM - in DAO.AD statistics shows the amount earned per 1,000 clicks.

Clicks CPM can vary depending on:

CPM is calculated dynamically, so the value may change over time.

Push Notifications Statistics

image.png

Unique - amount of visits to this source as total and uniqual (in brackets)

Subs - amount of subsciptions

Subs Convert - Ratio of uniqual followings vs uniqual users (visitors)

Clicked - amount of Clicks from these sources (source)

In-page Push Statistics

image.png

Showed - amount of impressions of partners ads on your InPage Push source
Clicked - amount of Clicks from these sources (source)
CTR - Click Through Rate
CPMv - Cost Per Mile views (cost per 1000 impressions)

Video Statistics

image.png

Requests - amount of requests made to your source with partners demand
Impression - total impressions of video ads at your video source
Imp Ratio - percent of impressions to auction won
Start Video - amount of video started
Showed 100% - amount of complete video views
CPM - cost per 1000 impressions

What Affects Your Revenue?

Your earnings are not fixed and may change from day to day.

According to DAO.AD, revenue can be affected by:

For this reason, a temporary decrease in CPM or revenue does not necessarily indicate a problem with your integration.

Automated Campaign Optimization

Advertisers may use automated optimization tools to adjust traffic demand (CPA Goal, in Popunder) and bids based on campaign performance and conversion data.

As a result, the availability and price of traffic may change over time for a particular source, GEO, device, or advertising format.

Traffic volume and revenue may therefore increase or decrease depending on current advertiser demand and campaign performance.

Important: A temporary decrease in traffic volume, CPM, or revenue does not necessarily indicate a problem with your traffic source or integration.

Why Can CPM Change?

DAO.AD pricing is formed in real time.

CPM may change because of:

Comparing performance over longer periods can therefore provide a more meaningful picture than comparing individual hours or days.

How to Use KPIs for Optimization

When analyzing your performance, consider several metrics together rather than focusing on a single number.

For example:

DAO.AD recommends using multiple advertising formats, increasing the volume of high-quality traffic, and enabling Video when a suitable video player is available.

Statistics Update Frequency

Statistics are not updated instantly.

DAO.AD statistics are updated approximately every 5 minutes.

If you have just installed an advertising code or changed your traffic source configuration, allow some time for the data to appear.

DAO.AD Statistics vs. Trackers

Small differences between DAO.AD statistics and Trackers are normal.

The platforms use different methods for counting events, so their numbers may not always match exactly.

For revenue and advertising performance, use the statistics provided in your DAO.AD account.

API & Export

DAO.AD provides an API for retrieving statistics.

Statistics can be accessed through:

Filtering and Grouping Statistics

DAO.AD statistics allow you to analyze performance using different filters and grouping options.

Depending on the selected advertising format, you can filter statistics by:

You can also group statistics by different time periods, such as hours or days.

Use filters to identify which traffic segments, GEOs, devices, or campaigns generate the best results.