Automatic Rules for Blacklisting

Summary 

 Automatic Rules for Blacklisting allow you to automatically block unprofitable traffic sources based on custom conditions. 

 Before You Begin 

 

 Role: Advertiser 

 Estimated time: ~5 minutes 

 

 Steps 

 

 Locate the Black/Whitelist section and the Automatic rules for BL area. 

 Click Add rule to create a new blacklisting rule. 

 Configure rule conditions to automatically blacklist unprofitable sources. Each rule uses IF-THEN logic. If both configured conditions are met, the traffic source is automatically added to the campaign blacklist. The first part of condition, it's one of these parameters:

 

 Spent 

 Show 

 Click 

 

 

 The second condition can use one of the following metrics:

 

 Number of clicks 

 Number of leads (main) 

 Number of leads (all) 

 Sum of leads 

 ROI 

 Cost per lead (CPL main) 

 Cost per lear (CPL all) 

 

 

 Repeat the process to create additional autoblacklisting rules if needed. 

 

 Troubleshooting 

 Issue: Sources are not being added to the blacklist automatically 

 Solution: 

 

 Verify that your campaign has a correctly configured postback. 

 Make sure conversion data is being received in campaign statistics. 

 Check that the automatic rule conditions have been met. 

 Confirm that the campaign is active. 

 

 Issue: ROI, CPL , or lead-based rules are not working. 

 Solution: 

 

 Verify that conversion postbacks are being received. 

 Make sure lead values are passed correctly in the postback. 

 Wait until enough clicks and conversions have been collected to meet the rule conditions. 

 

 

 

 Verification 

 When a rule is triggered, the corresponding Source ID will be automatically added to the campaign blacklist. 

 

 Related 

 

 Blacklist and Whitelist Targeting 

 Traffic volume and bid recommendations 

 Micro-bidding Tool