Optimization

Blacklist and Whitelist Targeting

Summary

Use blacklists and whitelists to block or allow traffic from specific sources and IP ranges.

Before You Begin
Steps

Option 1: Blacklisting of sources

  1. On the campaign creation page, locate the Black\White list section and the Blacklist of sources
  2. Enter the Source IDs to block, separated by commas.


    bl-target-v310526.png

Option 2: Whitelisting of sources

  1. On the campaign creation page, locate the Black\White list section and the Whitelist of sources
  2. Enter the Source IDs to allow, separated by commas.

     

wl_target_v310526.png

Information: Use the {source_id} parameter in your tracking URL or postback to identify traffic sources.

Option 3: IP and CIDR Whitelisting/Blacklisting

  1. On the campaign creation page, locate the Black\White list section and the Whitelist of CIDR/IP
  2. Enter IP addresses or CIDR ranges in the appropriate whitelist or blacklist field. Both IPv4 and IPv6 CIDR ranges are supported.

Troubleshooting

Issue: I'm still receiving traffic from a blacklisted source

Solution:

Verification
After saving the campaign, the configured Source IDs or IP ranges will appear in the corresponding blacklist or whitelist field.

Micro-bidding Tool

Summary

Use the Micro-bidding Tool to assign different bids to specific Source IDs or Sub IDs.

Before You Begin
Steps
  1. Locate the Black/Whitelist section and the Micro-bidding Rules field.
  2. Click Add bid rule to create a new bidding rule.
    microbid_v310526.png
  3. Enter the Source IDs or Sub IDs and set a custom bid for them.
    microbid_2_v310526.png

    Information: Micro-bidding rules override the default campaign bid for the specified Source IDs or Sub IDs.

  4. Repeat the process to create additional bidding rules if needed.
Troubleshooting

Issue: I don't know the Source IDs or Sub IDs

Solution:

Verification
After saving the campaign, the configured source IDs or sub-source IDs will appear in the corresponding bid-rule field.

Automatic Rules for Blacklisting

Summary

Automatic Rules for Blacklisting allow you to automatically block unprofitable traffic sources based on custom conditions.

Before You Begin
Steps
  1. Locate the Black/Whitelist section and the Automatic rules for BL area.
  2. Click Add rule to create a new blacklisting rule.
    automatic_bl_1_v3e10526.png
  3. Configure rule conditions to automatically blacklist unprofitable sources.
    Each rule uses IF-THEN logic. If both configured conditions are met, the traffic source is automatically added to the campaign blacklist.

    The first part of condition, it's one of these parameters:
    1. Spent
    2. Show
    3. Click automatic_bl_2_v310526.png
  4. The second condition can use one of the following metrics:
    1. Number of clicks
    2. Number of leads (main)
    3. Number of leads (all)
    4. Sum of leads
    5. ROI
    6. Cost per lead (CPL main)
    7. Cost per lear (CPL all)automatic_bl_3_v310526.png
  5. Repeat the process to create additional autoblacklisting rules if needed.
Troubleshooting

Issue: Sources are not being added to the blacklist automatically

Solution:

Issue: ROI, CPL, or lead-based rules are not working.

Solution:

Verification
When a rule is triggered, the corresponding Source ID will be automatically added to the campaign blacklist.

Bid Adjustments

Summary

This guide explains how to optimize campaign performance by adjusting bids based on traffic quality, conversion rates, and profitability.

Before You Begin

What is bid adjustment?

Bid adjustment is the process of increasing or decreasing your bid to maximize ROI and campaign performance.

Increasing bids may help you:

Decreasing bids may help you:

When should you adjust bids?

Increase bid when:

Decrease bid when:

Bid adjustment strategy

Conservative Optimization

ROI > 30% Increase bid by 5-10%
ROI 0 - 30% Keep current bid
ROI < 0% Decrease bid by 5-10%

Aggressive Scaling

ROI > 50% Increase bid by 15 - 25%
ROI 10 - 50% Increase bid by 5 - 10%
ROI < 0% Decrease bid by 10 - 20%
Optimization by Traffic Source

Zone / Placement Optimization

Increase bids for:

Decrease bids for:

GEO Optimization

GEO ROI Action
US 45% Increase bid
DE 28% Keep
BR -15% Decrease bid

Device Optimization

Device ROI Action
Android 38% Increase bid
iOS 12% Keep
Desktop -22% Decrease bid
Best Practices
Common Mistakes

❌ Increasing bids without enough data

❌ Optimizing after only a few clicks

❌ Ignoring ROI and focusing only on CTR

❌ Making multiple bid changes within a short period

❌ Scaling unprofitable traffic