Integration
Push Subscription Flow
Summary
Learn how the Push advertising format works in DAO.AD, from the visitor's first interaction with your website to subscription collection, ad delivery, and revenue generation.
Overview
The Push subscription process consists of several stages.
- Visitor opens your website.
- JavaScript initializes the Push SDK.
- The browser requests notification permission.
- The visitor accepts or declines the request.
- A subscription is created.
- DAO.AD starts delivering push notifications.
- You earn revenue from subscriber activity.
Stage 1: Visitor opens your website
The visitor loads a page containing the DAO.AD JavaScript code.
The script initializes automatically after the page has finished loading.
Stage 2: Permission request
Depending on the selected integration type and display settings, the browser displays a notification permission request.
The visitor can either:
- Allow notifications
- Block notifications
Only visitors who allow notifications become subscribers.
Stage 3: Subscriber registration
After permission has been granted:
- the browser generates a Push subscription;
- DAO.AD assigns a unique subscriber identifier;
- the subscriber is securely stored in the DAO.AD platform.
Stage 4: Campaign delivery
Once a matching campaign becomes available:
- DAO.AD selects an eligible subscriber;
- the notification is delivered;
- delivery respects frequency caps, targeting, and campaign limits.
Stage 5: User interaction
The subscriber may:
- ignore the notification;
- dismiss it;
- click it.
Only clicks redirect the subscriber to the advertiser's landing page.
Stage 6: Revenue generation
When the subscriber clicks the notification, DAO.AD records the event and calculates your earnings according to the campaign pricing model.
Revenue is displayed in your statistics and included in future payouts.
Best Practices
- Request permission only after the visitor has engaged with your website.
- Avoid showing permission requests immediately after page load.
- Place the JavaScript code on every page where subscriptions should be collected.
- Regularly monitor subscription rates and notification performance.
Related
Tags & SDK
JavaScript Tag (Push)
Summary
Generate the JavaScript code required to display the Push ad format on your website. Configure the display settings, generate the script, and add it to your website.
Before You Begin
- Role: Webmaster
- Required information:
- Approved Site traffic source
- Access to your website's HTML source code
- Estimated time: 3-5 minutes
Important! JavaScript code is available only for Site traffic sources. If your source type is Link, create and approve a Site Source before continuing.
Steps
- Open your approved Site source of Push. After your Site Source has been approved, navigate to Sources - Push and open the source that will be used for the Push format.
- Open the Code page and click Code to open the JavaScript code configuration settings.
- Configure the following parameters:
- Click ID for postback - if you want to track conversion through postback
- Redirect Count - Maximum number of redirects before the user is subscribed. We recommend using no more than 5 redirects.
- Decline Count - Maximum number of declined subscription attempts before redirecting the user to the Trafficback URL. We recommend using the default value.
- Full-screen Mode - Enable or disable full-screen display on the landing page.
- Landing Page Type - Select one of the available landing page types.
- Start Popup Delay - Time (in seconds) before the first popup appears.
- Popup Timeout - Time interval (in seconds) between popup displays. - Download the generated code archive, extract it, and upload the script files to your website's root directory.
- Subscriber collection begins once visitors allow push notifications on your website.
Troubleshooting
Issue: The Code button is unavailable.
Solutions: If you have not received the authorization code.
Verify that:
- your Site Source has been approved;
- the source type is Site;
- you have permission to access the source.
Related
JavaScript Tag (Inpage Push)
Summary
Generate the JavaScript code required to display the In-Page Push ad format on your website. Configure the display settings, generate the script, and add it to your website.
Before You Begin
- Role: Webmaster
- Required information:
- Approved Site traffic source
- Access to your website's HTML source code
- Estimated time: 3-5 minutes
Important! JavaScript code is available only for Site traffic sources. If your source type is Link, create and approve a Site Source before continuing.
Steps
- Open your approved Site source of Inpage Push. After your Site Source has been approved, navigate to Sources - Push InPage and open the source you want to use.
- Open the Code page and click Code to open the JavaScript code configuration settings.
- Configure the following parameters:
- Type - Choose how the JavaScript code will be generated. Download Script - Downloads a JavaScript file that must be uploaded to your website's root directory. Inject Script - Displays the JavaScript code that can be copied and pasted directly into your website.
- Position Y - Choose whether the In-Page Push notification appears at the top or bottom of the screen.
- Position X - Choose whether the notification appears on the left or right side of the screen.
- Max Ad Count - Maximum number of In-Page Push messages displayed on the same time.
- Delay Before First Show - Time (in seconds) before the first In-Page Push message is displayed.
- Delay Before Next Show - Time (in seconds) before the next message is displayed.
- Renew Ad Interval - Time (in seconds) before the current advertisement is refreshed.
- Pulse Interval - Time interval (in seconds) between pulse animations. - You can also customize the appearance and behavior of your In-Page Push message using the settings below.
- Download the generated code archive, extract it, and upload the script files to your website's root directory.
- Subscriber collection begins once visitors allow push notifications on your website.
Troubleshooting
Issue: The downloaded script does not work.
Solutions: Check whether a VPN, browser extension, or another JavaScript library is preventing the script from loading correctly.
Related
JavaScript Tag (Popunder)
Summary
Generate the JavaScript code required to display the Popunder ad format on your website. Configure the display behavior, generate the script, and add it to your website pages.
Before You Begin
- Role: Webmaster
- Required information:
- Approved Site traffic source
- Website with access to the HTML source
- Estimated time: 3-5 minutes
Important! JavaScript code is available only for Site traffic sources. If your traffic source type is Link, create and approve a Site Source before continuing.
Steps
- Open your approved Site source. After your Site Source has been approved, navigate to: Sources - Your Source. Open the source that will be used for the Popunder format.
- Open the Code page. Click the Code button to open the JavaScript code configuration page.
- Select the display type
- Pop Up
- Pop Under
- Tab Up
- Tab Under
- Configure the display frequency. Select how often the script can display an advertisement to the same visitor.
Possible time range: 30 minutes – 24 hours - Configure the delay. Specify how many seconds should pass before the first advertisement is displayed.
- Configure UTM parameters (optional). This helps identify traffic sources in your analytics platform.
- Generate the JavaScript code. Click Get Script.
- Copy the entire generated code.
- Install the code. Paste the generated JavaScript immediately before the closing
</body>tag on every page where Popunder ads should be displayed. - After the code is published on your website, traffic will start being monetized automatically.
Troubleshooting
Issue: The Code button is unavailable.
Solutions: If you have not received the authorization code.
Verify that:
- your traffic source has been approved;
- the source type is Site;
- you have permission to access the source.
Issue: Advertisements are not displayed.
Solution:
Check that:
- the JavaScript code is installed before the closing
</body>tag; - browser extensions or ad blockers are disabled during testing;
- the website is publicly accessible;
- the selected ad format is Pop Under.
Related
JavaScript Tag (Video)
Summary
Generate the JavaScript code required to display the Video ad format on your website. Configure the display settings, generate the script, and add it to your website.
Before You Begin
- Role: Webmaster
- Required information:
- Approved Site traffic source
- Access to your website's HTML source code
- Estimated time: 3-5 minutes
Important! JavaScript code is available only for Site traffic sources. If your source type is Link, create and approve a Site Source before continuing.
Steps
- After your Site Source has been approved, navigate to Sources - Video and open the source you want to use.
- Open the Code page and click Code to open the JavaScript code configuration settings.
- Configure the following parameters:
Type - Select one of the available video integration modes:
a) VAST Ad Link
b) Video Player (Pre-roll)
c) Slider Ad
d) Video Pre-roll + Slider
- Container ID - ID of the HTML element where the video player will be inserted.
- Position Y - Choose whether the video player appears at the top or bottom of the page.
- Position X - Choose whether the video player appears on the left or right side of the page.
- Size - Select the size of the video player.
- Count video - Maximum number of video ads shown in sequence.
- Max Ad View Count - Maximum number of times the Slider Ad can be displayed.
- Pause Before End - Number of seconds before the end of the video when playback is paused.
- Renew Slider Ad Interval - Time interval (in seconds) before the Slider Ad is refreshed.
- Volume - Default playback volume for the video. - You can also customize the appearance and animations of the video player using the settings below.
- Click Get Code to generate the JavaScript code, then copy and paste it into your website.
Troubleshooting
Issue: The downloaded script does not work.
Solutions: Check whether a VPN, browser extension, or another JavaScript library is preventing the script from loading correctly.