Targeting by vertical Summary Use vertical targeting to receive traffic from publishers whose audience matches selected verticals. Before You Begin Role: Advertiser Required information: selected verticals Estimated time: 1 minute Steps On the campaign creation page, locate the Targeting section and the Vertical field. Select one or more verticals from the dropdown list. Troubleshooting Issue: Unable to select multiple verticals Solution: to target multiple verticals, select Mix at the bottom of the dropdown list. Related Targeting by country Traffic volume and bid recommendations Targeting by operating system