Targeting by traffic quality and category

Summary 

 Traffic Quality targeting allows you to select the quality level of incoming traffic. Category targeting allows you to filter traffic sources by content category, such as Mainstream , Racy , or Adult . 

 Before You Begin 

 

 Role: Advertiser 

 Required information:

 

 traffic quality 

 traffic category 

 

 

 Estimated time: 1 minute 

 

 Steps 

 

 On the campaign creation page, locate the Targeting section and the Category field. 

 Select one or more categories from the dropdown list. 

   

 

 Information: Racy content may contain sexually suggestive material but is generally less explicit than Adult content. 

 

 Select one or more traffic quality levels from the dropdown list.

   

 

 

 We recommend using High or Premium traffic quality for better performance. 

 

 

 Troubleshooting 

 Issue: My creatives were rejected due to prohibited content. 

 Solution: 

 

 if your creatives contain adult or sexually suggestive content, make sure the appropriate traffic category (Adult or Racy) is selected. 

 

 Verification 

 After saving the campaign, the selected categories and traffic quality levels will appear in the campaign targeting settings. 

 Related 

 

 Traffic Type 

 Targeting by country 

 Targeting by operating system 

 Targeting by vertical 

 Create an in-page push campaign