# Targeting by traffic quality and category

##### Summary

Traffic Quality targeting allows you to select the quality level of incoming traffic. Category targeting allows you to filter traffic sources by content category, such as [**Mainstream**](https://wiki.dao.ad/books/terms-l-o/page/mainstream "Mainstream"), [**Racy**](https://wiki.dao.ad/books/terms-p-t/page/racy "Racy"), or [**Adult**](https://wiki.dao.ad/books/terms-a-c/page/adult "Adult").

##### Before You Begin

- Role: Advertiser
- Required information: 
    - traffic quality
    - traffic category
- Estimated time: 1 minute

##### Steps

1. On the campaign creation page, locate the Targeting section and the **Category** field.
2. Select one or more categories from the dropdown list.  
    [![target-category-v310526.png](https://wiki.dao.ad/uploads/images/gallery/2026-05/scaled-1680-/rUAtarget-category-v310526.png)](https://wiki.dao.ad/uploads/images/gallery/2026-05/rUAtarget-category-v310526.png)
    
    <p class="callout info">**Information:** Racy content may contain sexually suggestive material but is generally less explicit than Adult content.</p>
3. Select one or more traffic quality levels from the dropdown list. ![traffic_q_v310526.png](https://wiki.dao.ad/uploads/images/gallery/2026-05/scaled-1680-/traffic-q-v310526.png)

<p class="callout warning">We recommend using High or Premium traffic quality for better performance.</p>



##### Troubleshooting

**Issue:** My creatives were rejected due to prohibited content.

**Solution:**

- if your creatives contain adult or sexually suggestive content, make sure the appropriate traffic category (Adult or Racy) is selected.

##### Verification

After saving the campaign, the selected categories and traffic quality levels will appear in the campaign targeting settings.

##### Related

- [Traffic Type](https://wiki.dao.ad/books/terms-p-t/page/traffic-type "Traffic Type")
- [Targeting by country](https://wiki.dao.ad/books/getting-started/page/targeting-by-country "Targeting by country")
- [Targeting by operating system](https://wiki.dao.ad/books/getting-started/page/targeting-by-operating-system "Targeting by operation system")
- [Targeting by vertical](https://wiki.dao.ad/books/getting-started/page/targeting-by-vertical "Targeting by vertical")
- [Create an in-page push campaign](https://wiki.dao.ad/books/getting-started/page/create-an-in-page-push-campaign "Create an in-page push campaign")