Campaign Limits and Capping

Summary 

 Use campaign limits to control your budget and traffic volume. DAO.AD allows you to configure daily and total limits for clicks, impressions, and campaign spend. 

 Before You Begin 

 

 Role: Advertiser 

 Estimated time: ~2 minutes 

 

 Steps 

 

 Locate the Limits section at the bottom of the page. 

 Available settings: - Frequency Capping - сontrols how many times a unique user can see your push advertisement within 24 hours; - Limit on charge - total budget for this ad campaign - Limit on shows - maximum number of impressions for this campaign - Limit on clicks - total clicks for this ad campaign 

 

   

 Information: We recommend setting limits slightly higher than your target values. Push notifications may still generate impressions or clicks after delivery has already been initiated 

 

 The following daily limits can be configured: - Limit on charge - total budget for this ad campaign - Limit on shows - total impressions for this ad campaign - Limit on clicks - total clicks for this ad campaign 

 

 Feature: You can also configure click and budget limits for individual traffic sources. 

 Troubleshooting 

 Issue: campaign spend exceeded the configured budget 

 Solution: 

 

 Push notifications are not always delivered instantly. Users may still generate impressions or clicks after a campaign limit has been reached. For this reason, small budget or traffic overruns may occasionally occur. 

 

 

 Verification 

 After saving the campaign, the configured limits are applied immediately. 

 

 Related 

 

 Traffic volume and bid recommendations 

 Micro-bidding Tool 

 Automatic Rules for Blacklisting 

 Targeting by operating system 

 Targeting by traffic quality and category