Traffic Quality

Summary

This page explains how DAO.AD evaluates traffic quality and which types of traffic are not allowed.

Before You Begin

• Role: Webmaster
• Required information:
  • Active DAO.AD account
• Estimated time: 2 minutes

How DAO.AD Checks Traffic Quality

DAO.AD uses multiple methods to monitor traffic quality, including:

• proprietary anti-fraud systems;
• additional traffic analysis services;
• automated checks;
• manual reviews.

Traffic quality is continuously monitored to ensure that traffic meets DAO.AD requirements and advertiser standards.

Prohibited Traffic

The following types of traffic are not accepted:

• Bot traffic - traffic generated by bots or automated systems.
• Incentivized traffic - traffic generated by offering users rewards or other incentives for performing actions.
• Artificial clicks - artificially generated clicks that do not represent genuine user activity.
• Fraudulent traffic - any traffic generated through fraudulent or deceptive methods.
• VPN and Proxy traffic - DAO.AD does not accept traffic generated through VPNs or proxies, as it may be rejected by advertisers.
• Any traffic that violates the DAO.AD platform rules.

Why Traffic Quality Matters

High-quality traffic is important for maintaining stable monetization and advertiser demand.

Traffic quality can affect:

• advertising demand;
• CPM and CPC rates;
• overall revenue;
• the availability of advertising campaigns.

Maintaining genuine user traffic helps ensure better monetization performance.

Account Restrictions

Accounts may be restricted or blocked in cases of:

• prohibited traffic;
• violations of DAO.AD platform rules;
• attempts to manipulate traffic or advertising activity;
• systematic fraud.

If suspicious or fraudulent activity is detected, DAO.AD may take action against the traffic source or account.

What Should I Do If My Traffic Quality Is Questioned?

If you believe your traffic has been incorrectly classified or you need clarification about traffic quality:

• Review your traffic sources and traffic-generation methods.
• Make sure your traffic does not include prohibited or artificial sources.
• Check whether VPN or Proxy traffic is being used.
• Contact your personal manager or DAO.AD Support for assistance.

Related

• Site/App Approval
• Placement Rules
• Traffic Statistics
• Create a Site Source
• Create a Link Source
• Terms of Use