Site vs Link Summary DAO.AD supports two traffic source types: Site and Link. Choose Site when you own a website and can install DAO.AD ad code directly on the page. Choose Link when you want to monetize traffic without direct access to a website, such as traffic from social networks, messengers, redirects, or other external sources. Before You Begin Role: Webmaster Estimated time: 1 minute Source Types Site A Site source is used when you own or manage a website . You will need to: Add your website URL Verify website ownership Provide traffic statistics Install DAO.AD ad code on your website Typical examples: News websites Blogs Content portals Forums Entertainment websites Link A Link source is used when traffic is sent from external platforms and you can not install code directly on a website . You will need to: Specify a traffic source name Select a category Provide traffic statistics Typical examples: Social media traffic Messenger traffic Redirect traffic Purchased traffic Arbitrage traffic Comparison Feature Site Link Website required Yes No Website verification Yes No Traffic statistics required Yes Yes Ad code installation Yes No Suitable for website owners Yes No Suitable for external traffic No Yes When to Choose Site Choose Site if: You own the website You can modify website code You want to monetize website visitors directly When to Choose Link Choose Link if: You buy traffic from external sources You use social media traffic You use redirect or arbitrage traffic You do not have direct access to website code Related Create a Site Source Create a Link Source Site/App Approval Placement Rules