# Site vs Link

##### Summary

DAO.AD supports two traffic source types: Site and Link.

Choose Site when you own a website and can install DAO.AD ad code directly on the page.

Choose Link when you want to monetize traffic without direct access to a website, such as traffic from social networks, messengers, redirects, or other external sources.

##### Before You Begin

- Role: Webmaster
- Estimated time: 1 minute

#####   


##### Source Types

****Site****

A Site source is used when ****you own or manage a website****.

You will need to:

- Add your website URL
- Verify website ownership
- Provide traffic statistics
- Install DAO.AD ad code on your website

Typical examples:

- News websites
- Blogs
- Content portals
- Forums
- Entertainment websites

****Link****

<span style="white-space: pre-wrap;">A Link source is used when traffic is sent from external platforms and </span>****you can not install code directly on a website****.

You will need to:

- Specify a traffic source name
- Select a category
- Provide traffic statistics

Typical examples:

- Social media traffic
- Messenger traffic
- Redirect traffic
- Purchased traffic
- Arbitrage traffic

****Comparison****

<table id="bkmrk-featuresitelinkwebsi"><colgroup><col></col><col style="width: 122px;"></col><col style="width: 111px;"></col></colgroup><tbody><tr><th>****Feature****

</th><th>****Site****

</th><th>****Link****

</th></tr><tr style="height: 10px;"><td>Website required

</td><td>Yes

</td><td><span style="color: rgb(224, 62, 45);">No</span>

</td></tr><tr><td>Website verification

</td><td>Yes

</td><td><span style="color: rgb(224, 62, 45);">No</span>

</td></tr><tr><td>Traffic statistics required

</td><td>Yes

</td><td>Yes

</td></tr><tr><td>Ad code installation

</td><td>Yes

</td><td><span style="color: rgb(224, 62, 45);">No</span>

</td></tr><tr><td>Suitable for website owners

</td><td>Yes

</td><td><span style="color: rgb(224, 62, 45);">No</span>

</td></tr><tr><td>Suitable for external traffic

</td><td><span style="color: rgb(224, 62, 45);">No</span>

</td><td>Yes

</td></tr></tbody></table>

#####   
When to Choose Site

<span style="white-space: pre-wrap;">Choose </span>****Site****<span style="white-space: pre-wrap;"> if:</span>

- You own the website
- You can modify website code
- You want to monetize website visitors directly

#####   
When to Choose Link

<span style="white-space: pre-wrap;">Choose </span>****Link****<span style="white-space: pre-wrap;"> if:</span>

- You buy traffic from external sources
- You use social media traffic
- You use redirect or arbitrage traffic
- You do not have direct access to website code

#####   
Related

- [Create a Site Source](https://wiki.dao.ad/books/getting-started-QiA/page/create-a-site-source "Create a Site Source")
- [Create a Link Source](https://wiki.dao.ad/books/getting-started-QiA/page/create-a-link-source "Create a Link Source")
- [Site/App Approval](https://wiki.dao.ad/books/getting-started-QiA/page/siteapp-approval "Site/App Approval")
- [Placement Rules](https://wiki.dao.ad/books/getting-started-QiA/page/placement-rules "Placement Rules")