# Placement Rules

##### <span style="color: rgb(0, 0, 0);">Summary</span>

<span style="color: rgb(0, 0, 0);">Follow these placement guidelines to maximize performance while providing a positive user experience. Proper ad placement also helps your traffic pass moderation more quickly.</span>

##### <span style="color: rgb(0, 0, 0);">Before You Begin</span>

- <span style="color: rgb(0, 0, 0);">Role: Webmaster</span>
- <span style="color: rgb(0, 0, 0);">Required information:</span>
    - <span style="color: rgb(0, 0, 0);">Approved Site Source</span>
    - <span style="color: rgb(0, 0, 0);">Installed JavaScript Tag</span>
- <span style="color: rgb(0, 0, 0);">Estimated time: 5 minutes</span>

<span style="color: rgb(0, 0, 0);">Recommended placement</span>

<span style="color: rgb(0, 0, 0);">1. Install DAO.AD tags only on pages that receive real visitor traffic.</span>  
<span style="color: rgb(0, 0, 0);">Examples:</span>

- <span style="color: rgb(0, 0, 0);">News websites</span>
- <span style="color: rgb(0, 0, 0);">Blogs</span>
- <span style="color: rgb(0, 0, 0);">Forums</span>
- <span style="color: rgb(0, 0, 0);">Entertainment websites</span>
- <span style="color: rgb(0, 0, 0);">Utility websites</span>

<span style="color: rgb(0, 0, 0);">2. Avoid placing ads</span>  
<span style="color: rgb(0, 0, 0);">Do not place advertising tags on:</span>

- <span style="color: rgb(0, 0, 0);">Login pages</span>
- <span style="color: rgb(0, 0, 0);">Payment pages</span>
- <span style="color: rgb(0, 0, 0);">Checkout pages</span>
- <span style="color: rgb(0, 0, 0);">Error pages</span>
- <span style="color: rgb(0, 0, 0);">Empty pages</span>
- <span style="color: rgb(0, 0, 0);">Hidden pages</span>
- <span style="color: rgb(0, 0, 0);">Pages with no content</span>

<span style="color: rgb(0, 0, 0);">3. User experience</span>

<span style="color: rgb(0, 0, 0);">For best performance:</span>

- <span style="color: rgb(0, 0, 0);">Avoid excessive advertising.</span>
- <span style="color: rgb(0, 0, 0);">Do not cover important page elements.</span>
- <span style="color: rgb(0, 0, 0);">Ensure ads do not block navigation.</span>
- <span style="color: rgb(0, 0, 0);">Keep page loading fast.</span>

<span style="color: rgb(0, 0, 0);">4. Popunder recommendations</span>

- <span style="color: rgb(0, 0, 0);">Trigger only after user interaction.</span>
- <span style="color: rgb(0, 0, 0);">Avoid multiple popups on the same page.</span>
- <span style="color: rgb(0, 0, 0);">Configure reasonable delay intervals.</span>

<span style="color: rgb(0, 0, 0);">5. In-Page Push recommendations</span>

- <span style="color: rgb(0, 0, 0);">Do not cover menus or buttons.</span>
- <span style="color: rgb(0, 0, 0);">Place notifications where they do not interfere with reading.</span>
- <span style="color: rgb(0, 0, 0);">Use moderate animation settings.</span>

<span style="color: rgb(0, 0, 0);">6. Video recommendations</span>

- <span style="color: rgb(0, 0, 0);">Keep the video player visible.</span>
- <span style="color: rgb(0, 0, 0);">Avoid overlapping page controls.</span>
- <span style="color: rgb(0, 0, 0);">Choose an appropriate player size for desktop and mobile devices.</span>

##### <span style="color: rgb(0, 0, 0);">Troubleshooting</span>

****Issue:**** <span style="color: rgb(0, 0, 0);">Low CTR or reduced revenue.</span>

****Solutions:**** <span style="color: rgb(0, 0, 0);">Review your ad placement and verify that advertisements are visible without negatively affecting the visitor experience.</span>

##### <span style="color: rgb(0, 0, 0);">Related</span>

- [JavaScript Tag (Push)](https://wiki.dao.ad/books/integration/page/javascript-tag-push "JavaScript Tag (Push)")
- [JavaScript Tag (Inpage Push)](https://wiki.dao.ad/books/integration/page/javascript-tag-inpage-push "JavaScript Tag (Inpage Push)")
- [JavaScript Tag (Video)](https://wiki.dao.ad/books/integration/page/javascript-tag-video "JavaScript Tag (Video)")
- [Site/App Approval](https://wiki.dao.ad/books/getting-started-QiA/page/siteapp-approval "Site/App Approval")