Examples of good creatives

Summary 

 This page provides examples of effective push notification creatives and explains the elements that contribute to higher engagement and click-through rates. 

 Before You Begin 

 

 Role: Advertiser 

 Recommended knowledge:

 

 Create Creative Push and Inpage Push 

 Prohibited Content Policy 

 

 

 

 

 Example 1: Clear Product Offer 

 Title 

 

 Happy Raccoon, Happy Life 

 

 Text 

 

 Try our natural food formula in {city} 

 

 Why it works 

 

 Clear and easy to understand. 

 The product is visible in the image. 

 The title matches the landing page content. 

 Uses dynamic personalization with {city} . 

 No misleading claims. 

 

 

 Example 2: Curiosity-Based Creative 

 Title 

 

 New Formula Loved by Pet Owners 

 

 Text 

 

 Discover why raccoon owners are switching today. 

 

 Why it works 

 

 Creates curiosity. 

 Does not use clickbait. 

 Clearly describes the offer. 

 Encourages the user to learn more. 

 

 

 Example 3: Benefit-Oriented Creative 

 Title 

 

 Premium Nutrition for Every Raccoon 

 

 Text 

 

 Balanced ingredients for a happier and healthier pet. 

 

 Why it works 

 

 Highlights the main benefit. 

 Positive and trustworthy tone. 

 No exaggerated promises. 

 

 

 Best Practices 

 Use high-quality images 

 

 Clear product visibility 

 Bright and attractive visuals 

 Readable on mobile devices 

 

 Keep titles short 

 Recommended: 

 

 20–50 characters 

 

 Examples: 

 

 Healthy Pet Formula 

 Premium Nutrition 

 Happy Raccoon Life 

 

 Match creative and landing page 

 The user should see the same product and message after clicking the ad. 

 Use personalization 

 Supported macros: 

 

 {city} 

 You can use Emoji for Title and Description 

 

 

 Common Mistakes 

 ❌ Excessive capitalization 

 

 FREE!!! CLICK NOW!!! 

 

 ❌ Misleading claims 

 

 You Won $1000 

 

 ❌ Low-quality images 

 ❌ Unclear offer 

 ❌ Clickbait without relevant landing page 

 

 Troubleshooting 

 Issue: Low CTR 

 Solution: 

 

 Test different titles. 

 Use a stronger image. 

 Simplify the message. 

 Check targeting settings. 

 

 Issue: High CTR but low conversions 

 Solution: 

 

 Ensure the landing page matches the creative. 

 Review the offer relevance. 

 Verify tracking and postback settings. 

 

 

 Related 

 

 Create Creative Push and Inpage Push 

 Prohibited Content Policy 

 Tracking & Postback