Examples of good creatives
Summary
This page provides examples of effective push notification creatives and explains the elements that contribute to higher engagement and click-through rates.
Before You Begin
- Role: Advertiser
- Recommended knowledge:
Example 1: Clear Product Offer
Title
Happy Raccoon, Happy Life
Text
Try our natural food formula in {city}
Why it works
- Clear and easy to understand.
- The product is visible in the image.
- The title matches the landing page content.
- Uses dynamic personalization with
{city}. - No misleading claims.
Example 2: Curiosity-Based Creative
Title
New Formula Loved by Pet Owners
Text
Discover why raccoon owners are switching today.
Why it works
- Creates curiosity.
- Does not use clickbait.
- Clearly describes the offer.
- Encourages the user to learn more.
Example 3: Benefit-Oriented Creative
Title
Premium Nutrition for Every Raccoon
Text
Balanced ingredients for a happier and healthier pet.
Why it works
- Highlights the main benefit.
- Positive and trustworthy tone.
- No exaggerated promises.
Best Practices
Use high-quality images
- Clear product visibility
- Bright and attractive visuals
- Readable on mobile devices
Keep titles short
Recommended:
20–50 characters
Examples:
- Healthy Pet Formula
- Premium Nutrition
- Happy Raccoon Life
Match creative and landing page
The user should see the same product and message after clicking the ad.
Use personalization
Supported macros:
{city}- You can use Emoji for Title and Description
Common Mistakes
❌ Excessive capitalization
FREE!!! CLICK NOW!!!
❌ Misleading claims
You Won $1000
❌ Low-quality images
❌ Unclear offer
❌ Clickbait without relevant landing page
Troubleshooting
Issue: Low CTR
Solution:
- Test different titles.
- Use a stronger image.
- Simplify the message.
- Check targeting settings.
Issue: High CTR but low conversions
Solution:
- Ensure the landing page matches the creative.
- Review the offer relevance.
- Verify tracking and postback settings.