# Moderation



# Examples of good creatives

##### Summary

This page provides examples of effective push notification creatives and explains the elements that contribute to higher engagement and click-through rates.

##### Before You Begin

- Role: Advertiser
- Recommended knowledge: 
    - [Create Creative Push and Inpage Push](https://wiki.dao.ad/books/creatives-moderation/page/create-creative-push-and-inpage-push "Create Creative Push and Inpage Push")
    - [Prohibited Content Policy](https://wiki.dao.ad/books/creatives-moderation/page/prohibited-content-policy "Prohibited Content Policy")


##### Example 1: Clear Product Offer

Title

> Happy Raccoon, Happy Life

Text

> Try our natural food formula in {city}

**Why it works**

- Clear and easy to understand.
- The product is visible in the image.
- The title matches the landing page content.
- Uses dynamic personalization with `{city}`.
- No misleading claims.

![push_preview_1_v060626.png](https://wiki.dao.ad/uploads/images/gallery/2026-06/scaled-1680-/push-preview-1-v060626.png)

##### Example 2: Curiosity-Based Creative

Title

> New Formula Loved by Pet Owners

Text

> Discover why raccoon owners are switching today.

**Why it works**

- Creates curiosity.
- Does not use clickbait.
- Clearly describes the offer.
- Encourages the user to learn more.

![push_preview_2_v060626.png](https://wiki.dao.ad/uploads/images/gallery/2026-06/scaled-1680-/push-preview-2-v060626.png)

##### Example 3: Benefit-Oriented Creative

Title

> Premium Nutrition for Every Raccoon

Text

> Balanced ingredients for a happier and healthier pet.

**Why it works**

- Highlights the main benefit.
- Positive and trustworthy tone.
- No exaggerated promises.

![push_preview_3_v060626.png](https://wiki.dao.ad/uploads/images/gallery/2026-06/scaled-1680-/push-preview-3-v060626.png)

##### Best Practices

**Use high-quality images**

1. Clear product visibility
2. Bright and attractive visuals
3. Readable on mobile devices

##### Keep titles short

Recommended:

> 20–50 characters

**Examples:**

- Healthy Pet Formula
- Premium Nutrition
- Happy Raccoon Life

##### Match creative and landing page

The user should see the same product and message after clicking the ad.

##### Use personalization

Supported macros:

- `{city}`
- You can use Emoji for Title and Description

---

##### Common Mistakes

❌ **Excessive capitalization**

> FREE!!! CLICK NOW!!!

❌ **Misleading claims**

> You Won $1000

❌ Low-quality images

❌ Unclear offer

❌ Clickbait without relevant landing page

##### Troubleshooting

**Issue:** Low[ CTR](https://wiki.dao.ad/books/terms-a-c/page/ctr "CTR")

**Solution:**

- Test different titles.
- Use a stronger image.
- Simplify the message.
- Check targeting settings.

**Issue:** High [CTR](https://wiki.dao.ad/books/terms-a-c/page/ctr "CTR") but low conversions

**Solution:**

- Ensure the landing page matches the creative.
- Review the offer relevance.
- Verify tracking and postback settings.

##### Related

- [Create Creative Push and Inpage Push](https://wiki.dao.ad/books/creatives-moderation/page/create-creative-push-and-inpage-push "Create Creative Push and Inpage Push")
- [Prohibited Content Policy](https://wiki.dao.ad/books/creatives-moderation/page/prohibited-content-policy "Prohibited Content Policy")
- [Tracking & Postback](https://wiki.dao.ad/books/tracking-postback "Tracking & Postback")

# Prohibited Content Policy

##### Summary

This page explains what content is not allowed in DAO.AD campaigns, creatives, and landing pages.

##### Before You Begin

- Role: Advertiser

##### Prohibited сontent rules

Advertisers must not promote content that violates DAO.AD policies, applicable laws, or third-party rights. Campaigns containing prohibited content may be rejected, paused, or permanently removed.

The following types of content are prohibited:

- Adult content, nudity, sexual acts, sexually suggestive creatives, and adult landing pages.
- Content involving minors in sexual or suggestive contexts.
- Violent, graphic, shocking, or offensive content, including blood, gore, torture, abuse, or dead bodies.
- Scare tactics, including fake virus alerts, security warnings, or claims about device problems.
- Fraudulent, deceptive, misleading, phishing, scam, or questionnaire-based offers.
- Illegal goods and services, including weapons, explosives, drugs, and related products.
- Malware, ransomware, spyware, auto-downloads, browser exploits, or malicious software.
- Fake system notifications, operating system updates, or technical support messages.
- Copyright or trademark violations, including unauthorized use of brands, logos, celebrities, or copyrighted materials.
- Cloaking, redirects, content substitution, or any attempt to bypass moderation.
- Hate speech, discrimination, harassment, or content promoting violence against individuals or groups.
- Advertising materials that violate local laws or regulations in targeted countries.

##### Enforcement

DAO.AD reserves the right to reject, suspend, edit, or permanently remove any campaign that violates these requirements. Repeated violations may result in account restrictions or account suspension.

##### Troubleshooting

**Issue:** My campaign was rejected

**Solution:**

- Review your creatives and landing pages for prohibited content.
- Ensure that your campaign complies with DAO.AD [Terms of Use](https://dao.ad/terms-use).
- Remove any misleading, offensive, adult, illegal, or prohibited materials.
- Submit the campaign again for moderation.
- Contact DAO.AD [Support ](https://dao.ad/en/support)if you need clarification regarding the rejection reason.

**Issue:** I am not sure if my content is allowed

**Solution:**

- Review the prohibited content rules on this page.
- Avoid using content that could be considered misleading, offensive, or harmful.
- Contact DAO.AD [Support](https://dao.ad/en/support) before launching the campaign if you are unsure.

##### Related

- [Terms of Use](https://dao.ad/terms-use)
- [Refunds & Chargebacks](https://wiki.dao.ad/books/billing/page/refunds-chargebacks "Refunds & Chargebacks")
- [Create Creative Push and Inpage Push](https://wiki.dao.ad/books/creatives-moderation/page/create-creative-push-and-inpage-push "Create Creative Push and Inpage Push")
- [Create a push campaign](https://wiki.dao.ad/books/getting-started/page/create-a-push-campaign "Create a push campaign")