Moderation
Examples of good creatives
Summary
This page provides examples of effective push notification creatives and explains the elements that contribute to higher engagement and click-through rates.
Before You Begin
- Role: Advertiser
- Recommended knowledge:
Example 1: Clear Product Offer
Title
Happy Raccoon, Happy Life
Text
Try our natural food formula in {city}
Why it works
- Clear and easy to understand.
- The product is visible in the image.
- The title matches the landing page content.
- Uses dynamic personalization with
{city}. - No misleading claims.
Example 2: Curiosity-Based Creative
Title
New Formula Loved by Pet Owners
Text
Discover why raccoon owners are switching today.
Why it works
- Creates curiosity.
- Does not use clickbait.
- Clearly describes the offer.
- Encourages the user to learn more.
Example 3: Benefit-Oriented Creative
Title
Premium Nutrition for Every Raccoon
Text
Balanced ingredients for a happier and healthier pet.
Why it works
- Highlights the main benefit.
- Positive and trustworthy tone.
- No exaggerated promises.
Best Practices
Use high-quality images
- Clear product visibility
- Bright and attractive visuals
- Readable on mobile devices
Keep titles short
Recommended:
20–50 characters
Examples:
- Healthy Pet Formula
- Premium Nutrition
- Happy Raccoon Life
Match creative and landing page
The user should see the same product and message after clicking the ad.
Use personalization
Supported macros:
{city}- You can use Emoji for Title and Description
Common Mistakes
❌ Excessive capitalization
FREE!!! CLICK NOW!!!
❌ Misleading claims
You Won $1000
❌ Low-quality images
❌ Unclear offer
❌ Clickbait without relevant landing page
Troubleshooting
Issue: Low CTR
Solution:
- Test different titles.
- Use a stronger image.
- Simplify the message.
- Check targeting settings.
Issue: High CTR but low conversions
Solution:
- Ensure the landing page matches the creative.
- Review the offer relevance.
- Verify tracking and postback settings.
Related
Prohibited Content Policy
Summary
This page explains what content is not allowed in DAO.AD campaigns, creatives, and landing pages.
Before You Begin
- Role: Advertiser
Prohibited сontent rules
Advertisers must not promote content that violates DAO.AD policies, applicable laws, or third-party rights. Campaigns containing prohibited content may be rejected, paused, or permanently removed.
The following types of content are prohibited:
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Adult content, nudity, sexual acts, sexually suggestive creatives, and adult landing pages.
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Content involving minors in sexual or suggestive contexts.
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Violent, graphic, shocking, or offensive content, including blood, gore, torture, abuse, or dead bodies.
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Scare tactics, including fake virus alerts, security warnings, or claims about device problems.
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Fraudulent, deceptive, misleading, phishing, scam, or questionnaire-based offers.
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Illegal goods and services, including weapons, explosives, drugs, and related products.
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Malware, ransomware, spyware, auto-downloads, browser exploits, or malicious software.
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Fake system notifications, operating system updates, or technical support messages.
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Copyright or trademark violations, including unauthorized use of brands, logos, celebrities, or copyrighted materials.
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Cloaking, redirects, content substitution, or any attempt to bypass moderation.
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Hate speech, discrimination, harassment, or content promoting violence against individuals or groups.
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Advertising materials that violate local laws or regulations in targeted countries.
Enforcement
DAO.AD reserves the right to reject, suspend, edit, or permanently remove any campaign that violates these requirements. Repeated violations may result in account restrictions or account suspension.
Troubleshooting
Issue: My campaign was rejected
Solution:
- Review your creatives and landing pages for prohibited content.
- Ensure that your campaign complies with DAO.AD Terms of Use.
- Remove any misleading, offensive, adult, illegal, or prohibited materials.
- Submit the campaign again for moderation.
- Contact DAO.AD Support if you need clarification regarding the rejection reason.
Issue: I am not sure if my content is allowed
Solution:
- Review the prohibited content rules on this page.
- Avoid using content that could be considered misleading, offensive, or harmful.
- Contact DAO.AD Support before launching the campaign if you are unsure.
Related
Moderation Timings
Summary
This page explains how DAO.AD moderation works, including typical review times and what to do if your campaign or creative is rejected.
Before You Begin
- Role: Advertiser
Moderation timings
DAO.AD moderation operates 24/7, so campaigns and creatives can be submitted at any time.
During business hours, moderation usually takes 30-40 minutes, depending on the creative and campaign details.
Submissions made outside business hours may take longer to review.
Moderation time may also vary depending on:
- the type of campaign and creative;
- the complexity of the offer;
- whether additional information or clarification is required;
- the current moderation workload.
After submission
Once submitted, your campaign or creative is reviewed by the DAO.AD moderation team.
The moderation team may:
- Approve the campaign or creative;
- Reject it with a reason or comment;
- Request changes or additional information.
If your campaign is rejected, check the moderation comment first. It usually explains what needs to be changed before resubmission.
Troubleshooting
Issue: My campaign was rejected
Solution:
- Check the moderation comment for the reason.
- Check the Prohibited Content Policy to make sure your advertising materials comply with DAO.AD rules.
- Check your destination links and make sure they open the correct offer.
- Make the required changes and resubmit the campaign.
- Contact the DAO.AD Support team if you need further clarification.